Nizza Monferratoannual, May4 days, Friday to Monday (8 to 11 May in 2026)
Nizza Monferrato turns to Barbera d'Asti DOCG and Nizza DOCG for four days in May. The Barbera Forum under the Foro Boario puts more than 70 producers and over 400 labels behind the tasting tables, with further tastings and sensory experiences at Palazzo Crova and the Ex Chiesetta Trinita, and Wine Points in the town centre where sommeliers pour more than 100 Barbera d'Asti labels.
Tip: Tastings at the Forum are included in the entrance ticket. Monday afternoon there is trade only, by accreditation.
Mercato Pavia, Casale Monferratoannual, two consecutive weekends in September (18 to 20 and 25 to 27 September in 2026)two weekends, Friday to Sunday
A September wine festival in Casale Monferrato held over two consecutive weekends at Mercato Pavia and Piazza Castello, with traditional dishes cooked by local Pro Loco groups. The 2026 programme was the 65th edition, the 2025 edition the 64th and the 2024 edition the 63rd.
Tip: In 2025 the official tasting glasses were sold at the entrance rather than included, so buy one first and then move between the stands.
Albaannual, weekends mid October to early Decemberroughly eight weekends
Alba's International White Truffle Fair runs across autumn weekends, pairing the prized white truffle with Barolo, Barbaresco and Nebbiolo at the peak of the Langhe calendar.
Tip: The Alba truffle market and the Wine Tasting Experience cellar share the Cortile della Maddalena; buy the combined ticket online to skip the weekend queue.
Turinannual, late January2 days
Piedmont's en primeur showcase brings more than 500 Langhe and Roero wineries to the OGR in Turin each January, pouring the newest Barolo, Barbaresco and Roero for the trade.
Tip: Trade and press only; the dedicated press room offers more than 700 wines under sommelier guidance, the fastest way to survey the vintage.
Albaannual, late April into early Maytwo long weekends
Alba's open-air spring fair turns the historic centre into a tasting trail for Langhe, Roero and Monferrato wines, with workshops and street food between April and May.
Tip: Buy the tasting carnet online during the early-booking window before mid-April for the lower price; experiences and cooking classes sell out first.
Astiannual, Septemberroughly ten days
Asti's national wine competition and fair, running since 1967, pours award-winning Italian wines each September, with Asti DOCG, Barbera and Monferrato reds centre stage.
Tip: The Douja d'Or competition seal on a back label is a reliable shortcut to a well-made bottle when shopping Monferrato wines later.