Colmar
Alsace's headline wine fair, held at Colmar Expo for ten days every summer. The 2026 edition is the 77th, 31 July to 9 August, with 500-plus cuvees in the wine pavilion and a major concert festival.
Tip: Buy day-pass tickets ahead online; the wine pavilion is best mid-afternoon before the evening concerts pull in the crowds, and the concert big-ticket nights sell out months early.
Ribeauville
Ribeauville's growers turn the medieval centre into an open-air wine fair across a July weekend, with a pouring marquee, costumed parades and the village's Geisberg, Kirchberg and Osterberg Grand Cru estates.
Tip: Combine the fair with a daytime visit to neighbouring Hunawihr or Riquewihr to taste at calmer cellars; book a Ribeauville room months ahead since the village fills.
Pfaffenheim
A two-day wine fair in the small Haut-Rhin village of Pfaffenheim, with the cooperative cave and independent growers pouring at long tables along the main street. The 2026 edition runs 10 to 11 July.
Tip: Pfaffenheim's Schneckenberg and Steinert vineyards sit above the village; pair the fair with a short hike up before the afternoon pouring starts.
Bergheim
Bergheim runs its Fete du Gewurztraminer across a July weekend in the walled-village centre, with growers pouring varietal flights focused on the signature aromatic. Year on year on the wine-route calendar.
Tip: Bergheim is one of the prettiest walled wine villages on the route; come early in the day to walk the ramparts before the festival crowd builds.
Marlenheim
Marlenheim re-stages the wedding of L'Ami Fritz from Erckmann-Chatrian's 1864 novel every August, with a costumed procession and a parallel wine fair pouring Steinklotz Grand Cru and Marlenheim Cremant.
Tip: The procession is the photo moment; the fair around it is where you taste the village's wines, so plan the visit to catch both Saturday afternoon.
Guebwiller
Guebwiller, home of the four-Grand-Cru Schlumberger estate, runs its wine fair in late August in the town centre. Growers pour Kessler, Kitterle, Saering and Spiegel Grand Cru flights alongside Cremant cuvees.
Tip: Pair the fair with a Schlumberger cellar visit if you can land one; Guebwiller's four Grand Crus are all worked by the Schlumberger estate.