In the glass
Aroma: fresh cherry, herbs de Provence, raspberry, light spice, earthy mineral
Palate: juicy cherry, soft tannins, herb, light tobacco, clean finish
La Vieille Ferme is the ultimate everyday Southern Rhone; light, fresh, herb-scented, and designed for uncomplicated drinking. One of the best-selling French wines globally.
What it pairs with
-
Pasta with tomato sauce
Simple red fruit and herb character is perfect for tomato-based pasta. -
Grilled burgers
Light, fresh, and fruit-forward for casual grilled food.
How to serve La Vieille Ferme Rouge
Allow 65 minutes from open to pour.
- Open and decant. Open 60 minutes before serving and pour into a decanter to aerate.
- Serve at 14-16°C. Cellar temperature (14-16°C) is the band for this style. Warmer pushes alcohol forward; colder dampens aromatics.
- Glassware. Use a Burgundy bowl with a wide opening: the bowl shape rewards the wine's structure.
- Pair with. Pasta with tomato sauce, Grilled burgers. Match the wine's structure to the dish's fat and salt.
History
La Vieille Ferme is the Perrin family's everyday brand, launched in 1970 to provide an accessible, good-value Provence-adjacent red. It draws from Ventoux AOC fruit and is now one of the most-exported French wines.
- 1970 — La Vieille Ferme brand launched by the Perrin family
- 2000 — La Vieille Ferme becomes one of France's most-exported wines by volume
Facts
- Producer
- Famille Perrin
- Grapes
- Grenache (50%), Syrah (20%), Cinsault (20%), Mourvedre (10%)
- Classification
- Ventoux AOC
- Oak
- Stainless steel; no oak
- ABV
- 13.5%
- Price
- EUR 8-14 at retail
- Drinking window
- 1-4 from vintage
- First vintage
- 1970
Frequently asked about La Vieille Ferme Rouge
What does La Vieille Ferme Rouge taste like?
On the nose, fresh cherry, herbs de Provence, raspberry, light spice, earthy mineral. On the palate, juicy cherry, soft tannins, herb, light tobacco, clean finish. Structurally medium-bodied, low tannins, medium acidity with a short finish. La Vieille Ferme is the ultimate everyday Southern Rhone; light, fresh, herb-scented, and designed for uncomplicated drinking. One of the best-selling French wines globally.
When should I drink La Vieille Ferme Rouge?
Drink 1-4 from vintage. Young vintages benefit from 30-90 minutes of decanting; mature bottles should be handled carefully for sediment.
What food pairs with La Vieille Ferme Rouge?
Pasta with tomato sauce is the canonical pairing; Grilled burgers is the other strong match. Simple red fruit and herb character is perfect for tomato-based pasta.
What grapes are in La Vieille Ferme Rouge?
The blend is Grenache (50%), Syrah (20%), Cinsault (20%), Mourvedre (10%). The wine is classified as Ventoux AOC.