In the glass

Medium-bodiedLow tanninMedium acidityDryShort finish

Aroma: fresh cherry, herbs de Provence, raspberry, light spice, earthy mineral

Palate: juicy cherry, soft tannins, herb, light tobacco, clean finish

La Vieille Ferme is the ultimate everyday Southern Rhone; light, fresh, herb-scented, and designed for uncomplicated drinking. One of the best-selling French wines globally.

What it pairs with

  • Pasta with tomato sauce
    Simple red fruit and herb character is perfect for tomato-based pasta.
  • Grilled burgers
    Light, fresh, and fruit-forward for casual grilled food.

History

La Vieille Ferme is the Perrin family's everyday brand, launched in 1970 to provide an accessible, good-value Provence-adjacent red. It draws from Ventoux AOC fruit and is now one of the most-exported French wines.

  1. 1970 — La Vieille Ferme brand launched by the Perrin family
  2. 2000 — La Vieille Ferme becomes one of France's most-exported wines by volume

Facts

Producer
Famille Perrin
Grapes
Grenache (50%), Syrah (20%), Cinsault (20%), Mourvedre (10%)
Classification
Ventoux AOC
Oak
Stainless steel; no oak
ABV
13.5%
Price
EUR 8-14 at retail
Drinking window
1-4 from vintage
First vintage
1970

Tags

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